We are HTC

HTC has been a major producer of smart phones for the last several years, but many of their phones barely acknowledged where their origin. I have an HTC Tytn II, which is better known has an AT&T 8925 or AT&T Tilt. HTC is now bringing its name to the foreground with an advertising campaign, "You."

I really appreciated the images and music used in the commercial. Here's the script -

It’s the first thing you see in the morning.

And the last thing you see at night.

It stresses you out.

And calms you down.

It helps you remember.

It helps you forget.

It keeps you connected.

It’s the only thing that is alway within an arms reach.

Which is why you don’t need to get a phone.

You need a phone, that gets you.

And you. And you. And you.

And we are HTC.

It seems that someone really understands how people use their phones and people's connection to their phones. HTC has such a broad line of products across price points, feature sets, and operating systems their advertisements have to be about experience not specific features, apps, and utility. (Contrast to an Iphone ad)